1. Social media marketing: Social media gives us opportunities to reach and engage with audiences of all ages and areas of interest. Whether it’s LinkedIn, Youtube, Instagram, Twitter or Facebook, we know your audience is out there, and we need to build a plan to tailor a message for each audience and deliver it to them on the social media channel of their choice.  
  2. Email marketing: One of the most effective forms of content marketing.  When you analyze the impact of different content distribution channels side by side, it becomes clear that email offers the largest overall reach and it’s wonderful for gaining an into your customers
  3. Video marketing: Effective communicators today, realize that all people are different and if you want to be successful you should offer different ways for your audience to consume your content. As an example, you might create a video that is posted to your website, then transcribed for those that like to read, and then used in email marketing and in social media with graphs charts and other visual aids.  The key is understanding how to communicate your message to your various audiences.
  4. Website marketing: They function as the front door of your store and should reflect who you are as a brand.  They also need to house content that is easy to access and helpful to your site visitors. As discussed in the design and trends sections, your site needs to grab visitors attention. The primary purpose of a website is to capture leads and generate revenue. Internal pages need to be created to act as landing pages and lead capture pages.  Heavily trafficked pages should connect to other relevant pages, and all important pages should have easy to understand calls to action.
  5. Content marketing: Content comes in many forms, and it is the driving force behind customer interaction and company growth.   To understand the importance of content in the marketing process we first need to look at how it is used as a communication tool. Great marketing companies effectively use the content for their websites, social media posts, pay per click, email marketing, SEO and for print promotion. Once the content is created it is then used to engage with and educate clients,  prospects, potential new members, new hires, maybe investors, vendors, partners and other types of people that interact and have a need for your products or services.
  6. Re-marketing: Here we can send messages to people, in their social media stream, that have visited your website.