This is a great short video on branding. It is well worth the three minutes to watch. The world of branding has changed dramatically over the years. Today you have many places to choose from to showcase your brand. You are in control of your brand but you need to choose carefully and make sure you are communicating the right message to the right people. Get it right and you will succeed. Building a brand is a process and does not happen over night. The video is from from University of East Anglia.