Our clients hire us to build, lead and manage their marketing and business development strategies. We are creative, strategic thinkers with a thorough understanding of and the ability to deliver any of the tools and processes needed today for company growth. Our team of innovative and proven professionals can handle any of your marketing, advertising, sales strategy, and business development needs.
Our experience spans over 35 years with roles in general management, sales management, and operations management. We know how to look at your business challenges from all angles. Our clients will tell you that we know how to take advantage of growth opportunities with our marketing, business development, sales, operations, general management, and advertising expertise.
Bridge the Gap Media, also known as BTG Media by many, was founded in 2009 by Jim Weiskopf, with a focus on helping organizations communicate their brand message and company offerings via online and traditional media. We realized ten years ago that marketing was becoming more and more complex, and that there was a need for a company like ours to lead change and drive growth in companies like yours. Our process includes working with organizations to build strategic marketing plans and then executing those plans through ongoing website development and enhancements, content creation and then sharing that content via various marketing channels including email marketing, online and traditional media, and social media.
We were early adopters with online media and marketing. Since 1996 we’ve been involved with online media. Whether it’s launching a re-branding initiative, creating an integrated media strategy or building a business development plan, our team has the track record, skills, and experience to help you build and execute a branding and growth strategy.
Our roots are in the radio business where we learned the marketing challenges of virtually every type of business. While the messaging might be different for each client and each category, the tools that you use to communicate the message are much the same for all companies. We worked at WTOP radio, CBS Radio, ABC Radio, The Washington Redskins Radio Network, and Clear Channel Communications. We’ve also worked across every different sector including Business to Consumer, Business to Business, and Business to Government. The organizations we’ve worked with include, associations, government organizations, and government contractors.
We’ve sat on planning and membership committees for associations like The National Association of Broadcasters and The Radio Advertising Bureau. We have been asked to speak at convention training events and we’ve done numerous educational webinars for associations like PTAP which is a division of The Association of Procurement Technical Assistant Centers and for The Association of Water Technologies.
What Our Clients Say About Working With Us
Below are some of the things that are important to all of our clients. We are confident that many of these bullet points are important to you.
- We will quickly become part of your team.
- If you are looking for someone to do it all, we can! We will work with your key internal and external team members to create a vision and strategy. We will then take 100% of the work away from you and lead the execution of your plan. It’s your choice; we can do as much as you need us to do.
- We are a full-service marketing consulting agency and can do whatever you need. Our clients will tell you that our work is well worth the money and what we do for them is always top notch and better than what they expected.
- We take the stress away from each of our clients by managing what they don’t have the time or expertise to do.
- You get CMO, CEO, COO, Chief Revenue Officer level expertise at a portion of the cost.
- Our clients tell us that we keep them on track and make sure what needs to get done gets done.
- You never need to worry but how we will mix in with your internal and external team members. We seamlessly blend in with your team and understand how to work with internal and external team members at all levels, from CEO level executives to interns.
- What we do works! Our hands-on approach and strategies deliver results.
- We have practical work experience with associations and companies targeting medical professionals.
- Our plans are built on solid foundations, that is based on input from all key stakeholders and then adjusted as we move forward.
- We’ve been doing this a long time, and we are never short on creating ideas and strategies to fuel the growth process!
To learn more about who we are and what we do watch the videos located at the links below.
