Social Media Marketing

Social Media is no longer an option, it is an absolute necessity. How are you using Social Media Marketing to reach your audience?  

Social Media gives us the opportunity to reach and engage with audiences of all ages and interests. Whether it’s LinkedIn, Youtube, Instagram, Twitter, Facebook, or any other platform, your audience is out there. Therefore, is essential to build a plan that tailors messaging for each audience. Then, you want to deliver that message on the appropriate social media channel.

Why you need to be active on Social: 

Having a strong Social Media presence is often overlooked, especially for small and highly localized companies. Deciding which platform to push your brand through or which audience to target can be tricky.  However, by combining Social Media Marketing with analytics data, we can pinpoint what part of your strategy is working and what part isn’t.  Then,  with this information, we can decide what needs to be advertised more and what needs to be phased out. 

Sales organizations with proactive sales and business development teams can effectively communicate brand messages, thought leadership, and offers to prospects and customers through Social Media. For example, by inviting your contacts to connect with you on social networks like LinkedIn, you can share content that offers solutions to their problems. 

Paid Social Media Marketing and Targeting: 

With Paid Social Media Marketing, you can target prospects by industry, job title, company name and other demographic information. Further, you can even upload your customer and prospect lists into the Social Media platforms to which they are active and send targeted paid messages. 

Here are two ways we use targeting in Social Media Marketing:

• Remarketing – targeting people who have visited your website by sending messages in their Social Media stream. 
• Matched Audiences –  marketing to contacts in your customer databases and marketing automation platforms. This enables you to focus your efforts on those most interested in your products and services. It also helps you stay in touch with these contacts and increases your ROI. 

Social Media and Website Integration:

The simplest approach to Social Media integration is linking your Social Media sites to your website. This process is quick and inexpensive. More advanced integration techniques include site specific content, page specific links, and interactive tools specific to Social Media platforms. The key is to maximize your returns on traffic from both your site and Social Media accounts in the form of leads.