Generating Content, Engagement and Growth for Water Treatment Companies Since 2010
Do you understand the importance of social media marketing for water treatment companies?
We’ve worked with water treatment companies for over 10 years. We teach our clients how to utilize modern marketing for increased engagement and customer growth.
The image to the right is the LinkedIn page of our client Bond Water Technologies. Our consistent posts on their social media profiles have resulted in increased website traffic coming from social media sites.
Watch the short video below to learn how you can be successful with social media marketing and fill out the form to the right for a free digital marketing and social media evaluation!
Benefits of Social Media Marketing for Water Treatment Companies:
A social media presence increases brand authority regardless of the industry. There are two main ways to engage with customers and prospects on social media: paid and unpaid.
Unpaid is a great way to reach your current audience. You can post engaging educational content as well new products and services or company updates. With paid social media marketing you can utilize targeting. This helps ensure your ads and posts are being seen by those most interested in what you are offering.
You can build your audience and followers organically or upload your contact list into social sites and send paid targeted messages. The key to building a social media presence is actively connecting with customers, prospects, employees, and vendors on each of your profiles. For example, on LinkedIn we’ve seen great engagement when posts are shared not only on the company social profile but on the profiles of individual employees and senior management. You need a plan to build your audience. You need to reach out and actually ask people to follow you.
We discuss throughout this website the importance of creating relevant content. This is especially important for social media marketing for water treatment companies.
Types of content that are created on websites and then shared on social media include:
- How-to articles that educate customers on how to improve their facility, equipment performance and energy savings
- Photos of recent installations projects
- Videos of recent installations projects
- Case studies of customer challenges and the solutions you provided
- Relevant information about your company and employees
- Current job openings and opportunities for your company
Another benefit of social media marketing for water treatment companies is the search engine optimization boost you receive by connecting your social media posts.
Our Social Media Marketing Services:
We’ve worked with water treatment companies for over 10 years. We understand the industry, it’s products and services and how to best present them on social media. BTG Media will help you develop a strategy for representing your brand on social media. Then, we will work with you to determine which channels are right for your company and the proper messaging for each one.
Two of the most important platforms to utilize are LinkedIn and Twitter. A huge benefit to having a strong presence in these areas is the attraction of young talent. Other social profiles, such as Facebook, can be used as well, but our experience with the industry has shown us that LinkedIn and Twitter are a must.
Next we will help you build your audience and create content that can be posted on your website and shared on your social media sites. After determining the best platforms and posts for your business, we will run paid campaigns. Then, we will monitor data analytics for both paid and unpaid to determine what types of content lead to engagement, clicks and sales. Finally, we will integrate your social media marketing with your email marketing.
From our decade of experience working with the water treatment industry we know the right content to share and the platforms on which to share it. All of these things make a huge difference in building and growing your company. If you need help creating a strong social media presence with content that engages, please contact us via phone or via email. You can also click the button below or fill out the form to the right.
