What is SEO?
Search Engine Optimization (SEO) involves a series of coordinated, deliberate steps that boost the chances of your website appearing on the search engine results page (SERP). This is also known as your organic ranking. Appearance on the SERP for terms critical to your business will lead to more traffic and leads. While you don’t have to pay for each website visit from organic search, a lot of effort and time goes into optimizing a website.
Why is it important?
SEO has a high return on investment (ROI) because people who use search engines typically have a high intent to purchase. Rather than having to convince a user they need your service, you already know SEO visitors are interested. Why? They searched for keywords matching your business category! SEO is one of the lowest cost lead sources, according to yearly marketer surveys.
Content creation and SEO are both vital components of any inbound lead generation strategy. Optimized content, in particular, is a large part of capturing leads and driving website traffic. SEO isn’t a magical phenomenon that happens overnight. However, if you’re investing in the right resources, focusing on keywords that will convert into leads, and allocating the correct budget, you will succeed.
Whether your business has been serving a particular market for years or you’re new to all this, you need a strong online presence to promote your brand. We help our clients augment their overall web presence via a blend of social media marketing and SEO.
Our Process:
Positive web rankings are driven by content on your website, as well as content and links from other sites.
Keyword Research- As part of the Keyword Discovery phase of the project, we will work with you to figure out the best keyword targets. We will utilize use your current site traffic and business strategy along with keyword research tools. We want to target keywords that your prospects use when searching for your business.
On-site Optimization- We will analyze your website and look for gaps between information on your pages and your target keywords. We will conduct a full audit to determine missing content and any technical issues involved. Then, we will work with you to fix it all.
Content Marketing for SEO- Once the initial onsite project has been completed, we recommend ongoing blogging to continuously provide useful information to your audience and search engines.
Link Building- Next up is the link-building phase of the project. This is a vital part of improving rankings. We do this in three ways:
- Featured News – We will publish blog content on your site promoting facts and statistics linking to bloggers, newspapers, and business associations. This link building tactic is designed to generate high-authority links back to your website.
- Link Outreach – Similar to digital PR, we will help you create a buzzworthy piece of content for your website. We do this by looking at websites that have already linked to similar content.
- Media Network – Our ongoing link-building program will distribute to one of many sites that take user-generated content. Each of the articles will link back to your site through relevant anchor text.
Lastly, we will add all submissions to Twitter to boost the indexing of the content by search engines.
Importance of Local SEO:
Local SEO results are a quick way for local businesses to achieve placement on the SERPs. This kind of online marketing helps businesses like yours boost search engine traffic based on map placement for geographic-related keywords. There are some similarities between general and local SEO, but the ranking algorithm varies in several ways.
This approach works best for businesses with established local operations in one or more locations. National companies that do not have local addresses can’t create local business profiles. Mobile phone applications such as Google Maps use the same ranking methods and information database utilized by the local results section of the SERP. This is critical for many local businesses, as the number of local searches for retail and service businesses on mobile keeps growing year after year.
In addition, with search engines such as Google adding more and more social media services, Google has integrated its local search into Google+ Local. The merger of local and social is expected to continue, which is why it’s vital for businesses to establish their local presence on Google, Yahoo!, Yelp, Bing, and others.
