Any effective marketing program should consist of using tools and strategies that are current. You should constantly be looking for impactful ways to communicate your message to your audience. Below are some of the new trends we see in marketing communication. If you want your company to stand out from all the clutter, you need to stay current and fresh with how you are delivering your message.
Website design. Your website is your most valuable marketing and business development asset. You only get one chance to make a first impression. What does your website say about you? Does it accurately represent your brand to clients, customers, vendors, investors, and prospects?
Key trends in website design include bold, aggressive design with bold typography that will help you stand out from your competition. Mobile first design is also a must and your website better be easy to navigate whether you are on a mobile device or desktop. Visitors want the information they are looking for quickly.
As we saw in 2018, Privacy is important. Privacy should be a priority for any brand in 2019 and forward.
Video and adaptive content. We all consume content and learn differently. Some of us like to read, some learn better through images and graphs, and others prefer audio and video. Effective communicators today, realize that all people are different and if you want to be successful you should offer different ways for your audience to consume your content. As an example, you might create a video that is posted to your website, then transcribed for those that like to read, and then used in email marketing and in social media with graphs charts and other visual aids. The key is understanding how to communicate your message to your various audiences.
