There are many choices to be made when selecting the best marketing tools to use when executing your marketing strategy. Below is a partial list of some of the most frequently used marketing tools. We will go into some of these in depth later in this outline.
The Bridge the Gap Media team, has expertise in delivering everything listed below. During our marketing strategy design period, we will choose what tools we should use and then outline a plan and timeline to use each.
When looking at this list, please keep in mind that most everyone responds that they want to do everything on the list. While the reality is that you should eventually do most of the items listed below, most small businesses don’t have the budget or ability to execute all at the same time. It’s like remodeling a 30-year-old home that has never been renovated. You have to prioritize what needs to be done now, assess what is within your budget today and then build your plan to phase in the other tools when the timing and budget allows.
Partial list of marketing tools and tactics
- Branding and graphic design
- Ongoing website design and development
- Landing page design and lead capture
- Content marketing
- Email marketing
- Database management
- Direct mail
- Paid social media marketing
- Organic social media marketing
- Geotargeting
- Remarketing
- Google Analytics and data analysis
- Marketing automation
- Search engine optimization
- Partnership marketing
- Pay per click
