Landing Page Design and Lead Capture
People buy differently today. First, they do research and they ask questions. Then they do more research and finally they make a purchase. It is critical to think about this when designing a landing page for your website.
What is a Landing Page?
A landing page is any webpage that someone lands on after clicking a call-to-action link. For example, the visitor might arrive from a link in your newsletter, an article published in a partner publication or a social media post. Additionally, they can come from a pay per click banner ad, an app connected to an event or from a website address that was included in a traditional print ad or presentation.
There is a wide variety of content appropriate for a landing page. For example, it could house an animated video, a case study that is relevant to your target audience, a video from a recent installation, or valuable content that cannot be accessed anywhere else.
Benefits of a Landing Page:
Landing pages play a critical role in the marketing of any business. They expand existing relationships by communicating special offers, specific messages, and additional products and services to your audience. Additionally, they connect to your CRM and Marketing Automation Software. This builds your marketing database by collecting email addresses and starting new relationships with potential clients.
Criteria for an Effective Landing Page:
- Relevant Information
- Easy to Understand
- Mobile Friendly
You want to direct potential customers to the information they are looking for. This, as a result, makes leads easier to track and provides a simplified way to bring in new customers while maintaining existing ones.
Furthermore, a big key in the age of technology is making lead capture easy on both computers and mobile devices. However, many companies struggle to maintain an easy to use mobile platform. Mobile friendly responsive designs are highly underrated in landing page design and lead capture.
