A landing page is any webpage that someone lands on after clicking on a call-to-action link. The visitor might arrive from clicking on an email link in your newsletter, an article that is published in a partner publication, a link from a social media post, from a pay per click banner ad, or an app link connected to an event or from a website address that is featured in a traditional print advertisement or a letter.
The landing page might house information about a special offer to sign up as a new member; it might offer access to valuable content that they can’t get anywhere else, or maybe special offers for courses offered in the Learning Management System.
Landing pages play a critical role in the marketing of any business because they communicate specific offers and messages to your audience. They help you build your marketing database by collecting email addresses and starting new relationships with potential new members. They can also be very effective in expanding existing relationships by offering additional products or services like your Learning Management System offerings.
In the below example, this landing page is used to schedule seminar attendees for an upcoming event. This type of page could and should be used for sign-ups for webinars and to download white papers, case studies, and other important content. Here we used video and a special offer to sign up attendees and add to our email marketing list. 
