In this post you will see a video about the work we have done for this client. We’ve also outlined the client’s business goals, the scope of work and images of the interactive website we designed and developed for Kalmia Construction. The site is an interactive communication tool for current clients and prospects. We drive online visitors through an email marketing and social media strategy and plan. The site contains a photo gallery to showcase completed projects, a blog that features helpful tips and a newsletter section that houses newsletters we have produced. Our managed email program has experienced a consistent open rate between 25 and 30%. The website experiences high traffic volume and most importantly business is great and the company brand is stronger than ever.
httpvh://youtu.be/fKDqerM850g
Client Background: Founded in 1960, Kalmia Construction Company has been in the commercial General Contracting business for over 50 years. Kalmia works with commercial real estate brokers and architects to deliver superior interior renovations to building owners. They consistently rank in the top 25 of Washington D.C. Commercial General Contractors. Client Challenge: Kalmia hired Bridge The Gap Media to open up new markets by helping them diversify their business. They also needed an updated brand position and sales/marketing strategy to target new customers. The Step-by-Step process with goal to build a foundation for revenue growth: 1) Designed an interactive website that showcases their work, and acts as a interactive sales and marketing tool. 2) Created new positioning and branding for the company based on specialty areas of work and 50 year business history. 3) Built new sales and marketing processes to increase activity. 4) Created contact management database with over 3,000 contacts for all sales and marketing efforts. The database allows our client to easily stay in touch with and track relationships with existing customers, prospects, vendors and partners. 5) Built new marketing kit that truly represents the target customer and the success our client has experienced over the years. 6) Designed 50th anniversary logo to properly position our client’s great history and success. 7) Designed email marketing strategy. 8) Built 1,200 person email database to share information with current clients, partners, prospects and key decision makers. 9) Created email newsletter that is sent out to the database to showcase what’s going on with the client –As an example this was sent out in April http://eepurl.com/diprQ 10) Started partnership marketing initiative with email newsletter that features key players input on unique aspects of completed projects. 11) Created monthly email section that feature blog articles, tips, advice and other helpful information from construction professionals that will make the construction experience better for building owners. 12) Blog development for sharing of newsletters and other tips and helpful information listed above in #11. 13) Created Social Media business development strategy using LinkedIn to target new prospective customers. 14) We are in the process of building out additional Social Media profiles on Twitter, Facebook and Youtube. Client Testimonial: “With Bridge The Gap Media’s fresh ideas, experience, and track record we are accomplishing our goals. We’ve changed our company branding and positioning and we’ve overhauled how we communicate with our clients and prospects. We now use up to date technology to communicate our message and to support our sales and marketing efforts. As a bonus, Jim has facilitated our executive management team meetings and brought a new dimension for overall strategic direction.”
