Email Marketing with a strategy and focus on
Marketing Partnerships
For over 50 years this business-to-business client has built tremendous relationships with clients, prospects and vendors. Like all small to medium size businesses, they were challenged with effectively communicating with these contacts on a regular basis. They needed a strategy that included email and social media.
Bridge the Gap Media designed a strategy using email marketing and social media together to increase revenue and build stronger relationships. Our plan was designed to stay in front of key decision makers and influencers on a consistent basis.
The Email Marketing and Social Media plan has been in place for well over a year and it’s having a big impact. Business is as good as it has ever been and the company brand is stronger than ever.
You can download a PDF of the Email marketing process at the end of this page.
The following is part of the process we used to build this interactive email marketing program.
- We collected and organized over 3,000 contact names from key employees and created a contact management database for all sales and marketing efforts. The database allows our client to easily stay in touch with and track relationships with existing customers, prospects, vendors and partners.
- Of the 3,000 contacts we had 1,200 usable email addresses.
- We then designed an email marketing strategy to showcase their work and strengthen the company brand.
- We create content to feature in the email newsletter and on the website. This content includes video, photos or work completed and blog tips.
- One focus of the email newsletter was partnership marketing. Each email marketing newsletter features key players input on unique aspects of completed projects. Many of the newsletters include quotes from the partners.
- Part of the email features teases of blog articles, tips, advice and other helpful information that is featured on the website. We use those teases to drive people to the website.
- We created a social media business development strategy using LinkedIn to target new prospective customers through personal contact and posting the email newsletter to groups.
- Email newsletter recipients and social media contacts are driven back to an interactive website that we designed to showcase their work and industry thought leadership.
- Finally we built a follow-up sales strategy, plan and process using analytics from our email newsletter opens and our website activity.
