Cost-Effectively Grow Sales and Build Stronger Foundations with Email Marketing
Email Marketing is a targeted, cost-effective, and powerful way to stay in touch with customers and prospects. It can be used to introduce new products or services, generate business leads and build brand loyalty by keeping you in touch with your existing client base. It is a fast, flexible and powerful way to get your message across. Combine Email Marketing with Social Media and you have an incredibly effective marketing tool.
Types of Email Marketing Content:
- Photographs
- Articles
- Product Announcements
- Audio
- Video
- Presentations
- Blog Posts
These are just some examples of content we create for our clients. We help our clients organize, craft and communicate an effective message for newsletters and social media campaigns. We then publish and share this content with customers, prospects and vendors. Additionally, our Email Marketing program integrates with social media, builds stronger brand recognition, drives sales and most importantly grows revenue.
Benefits of Email Marketing:
- Targeting – Send emails to your entire list or segment and send to selected targets.
- Announcements – announce new products, services, or events.
- Website, Landing Page, or Blog Driver – It is all about engagement. Get people to engage with your company by driving them to your website for more information. Create the right offer for the right target audience and people will visit your site, landing page, or blog.
- Social Media – Drive people to your social media profiles.
- Quick and Affordable – Unlike Direct Mail and other marketing options, you can quickly design and send Email Marketing messages to your target audience.
- Brand Building – Email is visual so it is a great tool for building your brand. Stay top of mind with regular email communications to your target audience.
- Higher Response Rates – Email delivers higher response rates than other media.
- Tracking Results – One of the greatest benefits of email is the ability to track who has opened, clicked on, and interacted with your email and brand. This is a great sales tool!
Contact us to learn how to effectively use Email Marketing.
Our Process:
We find that many of our clients don’t know where to start. Our process is simple and it works!
- First, we discuss company positioning strategies, marketing messages and goals, then we set expectations for our relationship with the client.
- Next, we coordinate Email Marketing messaging with other marketing and sales efforts for consistency.
- Then, we organize your information and contacts to build email and contact databases. We gather email addresses and contact information from all essential employees, vendors, and partners and upload it all into our Email Marketing program.
- We decide on the frequency of our Email Marketing program; once a quarter, once a month, weekly?
- Then, we discuss how to tie in active social media profiles. It all depends on the client and the target audience. For some clients, we work with them to build out LinkedIn engagement and connections. For other clients we create email content appropriate for sharing on Facebook, Twitter, and other social platforms.
- We work with you to decide on the content within. This might include photos or videos, information about an upcoming seminar or just tips that are relevant to the target audience. We design the email campaign with a combination of these content elements and send it to your targeted list.
- Finally, we track results to see who has opened and interacted with the email campaign. We consult with you on how to use this information for sales follow-ups and to determine what worked and should be applied to the next Email Marketing campaign. We then continue to build campaigns and track interactions using analytics.
