The following statistics showcase the importance of content marketing and why building and maintaining a content marketing strategy is critical for the health of any business that is looking to retain clients/members, attract new clients/members and grow revenue streams.
- Content marketing leaders experience 7.8 times more website traffic than non-leaders. While high-quality content is difficult to create, it’s well worth it in the end.*
- Content produces brand recall, which increases engagement. According to a IBM Digital Experience Survey, content helps consumers remember a brand, it also encourages them to engage more personally with the company.**
- Content marketing drives higher conversion rates. When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors.***
- Email marketing is one of the most effective forms of content marketing. When you analyze the impact of different content distribution channels side by side, it becomes clear that email offers the largest overall reach and it’s wonderful for gaining an in to your customers.
