Was Your Website Created Or Last Updated When MySpace Was Popular? It’s Time For A Change!
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Today’s business websites have evolved beyond what used to be the on-line version of a good brochure. The fact that new technologies have emerged to allow businesses to interact with their customers and prospects more effectively has allowed marketers to implement new and more efficient programs to brand their businesses, educate their customers and intrigue their prospects in ways previously unavailable. But the overriding notion among many small business owners is that the costs for website design and strategy implementation are prohibitive, leading them to stick with the old web designs while missing out on the opportunities available to them. That is simply not the case and there are partners out there that can alleviate the stress and aid in the evolution of your company’s on-line persona.
An effective on-line strategy consists of the following areas. See each section below for more detailed information on each on-line element.
- Interactive Website development – Not a brochure site that never changes but an interactive site that offers content customers and prospects want to receive. Give them a reason to visit your site.
- Content creation – Blogs, White Papers, Articles, Social Media Posts, Photography, Video, Audio, Sales sheets, Surveys, Newsletters and many other ways to create content for your site. This is the most critical element to driving revenue and interacting with your audience.
- Social Media – LinkedIn, Facebook, Twitter, Pinterest, Local community exchanges as-well-as other Social Media outlets
- Email Marketing – One of the most affordable, effective and underused media and marketing tool today is Email Marketing. This along with other marketing and media tools drive your audience to your site to consume the content that you have created for them.