First, you created content. Then you pieced together your inbound and outbound lead generation strategy. Now it is time to manage the information!
The main goal is to connect all lead generation systems to the CRM and Marketing Automation Software. By doing this you can easily keep track of lead flow and automated messaging to your customers. Additionally, the right Marketing Automation Software will show you which of your contacts visited your website and what pages they looked at. This will give you insight into which areas they may need assistance.
Companies hire consulting firms to build systems and processes to manage their customers and prospects. For instance, in many cases clients are using Excel spreadsheets and other non-effective information management tools. On the other hand, companies are using a CRM or Marketing Automation Platform but they are not connected to each other. Likewise, they do not effectively communicate with their website.
3 Signs you need CRM and/or Marketing Automation Software:
- Your customer list is too large and it is virtually impossible to manage all of your contacts.
- Your customer list is too small. Every business aims to generate more sales, isn’t that the whole point? Consequently, if you are struggling to capture new leads and potential customers, how do you expect to generate more sales? Marketing Automation Software will help you create more leads, thus giving your business the ability to generate more revenue.
- You have an abundance of great content, but you are not able to effectively reach your customers. Of course, it starts with a website housing relevant and valuable content. This is then followed by effective social media marketing. After these steps, are you still struggling to reach your target audience? Then Marketing Automation Software can help you get your content in front of potential customers with ease and efficiency.
Benefits:
- allows all members of the team to see where a customer is in the sales process, making it easy to track sales potential.
- Targeted promotional materials lead to more sales, ultimately cultivating better relationships across the board.
- makes it much easier to link your digital marketing channels to your website, allowing you to track which channels generate the most traffic.
- obtains more sales by simplifying the process and creating a lasting relationship between you and your customers.
