Indispensable people are the foundation of every great business or team. How many do you have on your team? Sent to me from my good friend Doug Erickson a few months ago. Jacqueline Novogratz on how to recognize a linchpin from Seth Godin on Vimeo.
If you haven't seen this or if you haven't watched it over the last 6 months it is worth looking at again.
Here is a great short video on the power of words. How effective are you with your written and verbal communication?
Over the years I’ve spent a lot of time managing and coaching Super Sellers and Super Managers. Today in my consulting business I spend a lot of time with Super Business Owners and other senior level executives, and there are a lot of similarities between the two. Their businesses have grown because of their hands on approach. They excel at doing deals and running the business. The question is, if it is all about you, how do you grow? You’re already working as hard as you can, so when the economy slows down there’s no extra time to make up for lost deals. If you decide the economy has improved and it’s time to grow, you’re still too busy and don’t have the time to invest in growth. Finally, if you look into the future and decide you want to work less, transition out of the business or quit, who is going to keep the revenue coming in? This is a dilemma that plays out in small, medium and large businesses [...]
Focus on people's strengths not their weaknesses and you will increase the productivity of your organization. Dan Heath of Fast Company talks about Marcus Buckingham's findings in his book Soar With Your Strengths.
In this post you will see a video about the work we have done for this client. We've also outlined the client's business goals, the scope of work and images of the interactive website we designed and developed for Kalmia Construction. The site is an interactive communication tool for current clients and prospects. We drive online visitors through an email marketing and social media strategy and plan. The site contains a photo gallery to showcase completed projects, a blog that features helpful tips and a newsletter section that houses newsletters we have produced. Our managed email program has experienced a consistent open rate between 25 and 30%. The website experiences high traffic volume and most importantly business is great and the company brand is stronger than ever. httpvh://youtu.be/fKDqerM850g [nggallery id=2] Client Background: Founded in 1960, Kalmia Construction Company has been in the commercial General Contracting business for over 50 years. Kalmia works with commercial real estate brokers and architects to deliver superior interior renovations to building owners. They consistently rank in [...]
Enter the Hybrid Marketer: Where Mad Men Meet Tech Nerds. This is a great article on how agencies and marketers need to think. As quoted in the article, " The 21st-century ad isn't something to be looked at, it's something to be used". Things are changing quickly and you need to work with a team of people that understand how emerging media and traditional media should work together. If you don't...you will fall behind. http://adage.com/digitalnext/post.php?article_id=139329
Here's a great blog post from Jeff Jarvis on selling value and outcomes. Stop Selling Scarcity Jeff Jarvis | Feb. 8, 2010, 3:09 PM | 3,320 | 9 If you are selling a scarcity — an inventory — of any nonphysical goods today, stop, turn around, and start selling value — outcomes — instead. Or you’re screwed. Apply this rule to many enterprises: advertising, media, content, information, education, consultation, and to some extent, performance. Start with advertising. I wrote in my report on a local advertising sales roundtable we held at CUNY that sites should shift from selling media — their own inventory of banners and buttons — to selling services for merchants, helping them succeed through networks of local sites and also through Google, Yelp, Twitter, Facebook, email, mobile, and whatever comes next … helping them with their business. The merchant doesn’t give a rat’s ass about your limited supply of space and eyeballs; the merchant cares about sales and return on investment. As Max Kalehoff advised in a comment [...]
The siloed model just doesn't work anymore...from iMedia Sure, agencies can look at all the technology changes, media shifts, industry turmoil, and business challenges they are up against and feel nothing but stress and pressure to meet the needs of the dynamic audience. But that's not how Bryan Weiner, CEO of 360i, chooses to view the opportunities presented to agencies during what he refers to as the golden age of the agency. "It's time to leave the pessimism behind. This represents an unprecedented opportunity for agencies to become indispensable marketing partners," said Weiner in his Agency of the Future address at last week's IAB Ecosystem conference in Carlsbad, Calif. So what's holding agencies back from reaching their true potential? For starters, Weiner explained that the industry needs to get better at keeping up with customer and technology demands; yet, the current agency structure hasn't evolved at pace with media innovations, which makes it difficult for even the most innovative of marketers to push new ideas through. "The advertising holding company structure [...]
