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Cable Television and Online Advertising Cable Television and Online Advertising Make a Strong Partnership for lead generation and branding. To improve the effectiveness of your marketing campaigns you must practice Integrated Marketing! It is important today to make sure you connect your online message with your offline brand. All your messages should say the same thing and optimally they should work together with social media to drive on-line interactivity! In this example we used Cable Television and Online Advertising to generate leads and drive brand awareness. We ran commercials on Comcast Spotlight Cable TV and Local Radio stations to drive leads to a call center and on-line. The integrated marketing plan included testimonials in a produced Cable TV commercials, a high profile personality driven radio campaign on News and News Talk stations. The on-air personalities successfully drove over 500 prospects on-line to receive more information. Your integrated marketing approach should use landing pages that contain special on-line discounts, a special promotional opportunity, video tutorials, social media connections and other educational information [...]

Improve the effectiveness of your marketing campaigns! Use Broadcast Media, Personalities and Landing Pages together to drive on-line interactivity! In this example we ran commercials on local radio stations to drive leads to a call center and on-line. To listen to one of the commercials you can click here. The below landing page was designed to educate replacement window prospects on the value of Renewal By Andersen windows. We ran a high profile personality driven radio campaign on News and News Talk stations. The on-air personalities successfully drove over 500 prospects on-line to receive more information. Successful landing pages might contain special on-line discounts, a special promotional opportunity, video tutorials or other educational information that helps the consumer make a better buying decision. Let us know if you have questions on how to turn your media campaign into an interactive tool to communicate with your target audience. Over the years we have successfully used over-the-air media to drive consumer behavior on-line. Radio commercials, TV/Cable messages, print ads and direct mail messages [...]

Small Business Strategy For b2b and b2c 50% Increase In Operational Efficiencies Leads To Net Revenue Growth Client Objective: Hired for Small Business Strategy Services to build a strategic plan that would allow the company to double revenue over the next 3-5 years. The owner wanted to be more involved with sales and less involved with the day to day operations. Part of the process was creating a new structure that gave key employees more responsibility and input on how to manage the operation and grow the company revenue. The plan was built with a sales and marketing focus but first looked at staffing and operational areas to make sure the company was built on a strong foundation. In four months the amount of time the owner was spending on operational issues had dropped from 60% of his time to 40% of his time. The Process: Below is part of the ongoing Small Business Strategy and process that has been created to take the business to the next level by effectively [...]

Email Marketing with a strategy and focus on Marketing Partnerships For over 50 years this business-to-business client has built tremendous relationships with clients, prospects and vendors. Like all small to medium size businesses, they were challenged with effectively communicating with these contacts on a regular basis. They needed a strategy that included email and social media. Bridge the Gap Media designed a strategy using email marketing and social media together to increase revenue and build stronger relationships. Our plan was designed to stay in front of key decision makers and influencers on a consistent basis. The Email Marketing and Social Media plan has been in place for well over a year and it’s having a big impact. Business is as good as it has ever been and the company brand is stronger than ever. You can download a PDF of the Email marketing process at the end of this page. The following is part of the process we used to build this interactive email marketing program. We collected and organized over [...]

The following is an appropriate re-post from Thayer Media. It's about the power of Radio. So much of our marketing today focuses solely on lead generation. While lead generation is ultimately what drives sales, many companies are missing the branding and integration part of the equation. If you don't pay attention to building your brand and you focus only on lead generation you are missing the boat. You're reducing what you market to a commodity and realistically you're playing in a world where he with the lowest price wins. That's not a sustainable advantage and not how you want people to look at your product or service. The post talks about AIDA, which stands for Awareness, Interest, Desire, and Action. Does all your current marketing accomplish this? Most likely not, I would bet that you are focused solely on Action and you’re missing the opportunity to create Awareness, Interest and Desire...If you buy Radio properly it is targeted, emotional and it delivers a passionate audience that is willing to hear why [...]

There is opportunity ahead for companies that "Flip The Funnel". Check out the video clips in this post. From Joe Jaffe's new book Flip The Funnel.  

It's the same things that motivate you. Another great message from Dan Heath of Fast Company on what motivates people