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Success with sales and marketing today is about creating online content that helps solve your prospects' problems. In this example, we convert PowerPoint presentations to video for lead generation and education. Below is a great example of how we converted PowerPoint presentations to video with a free tool called RZ Video Converter. Our client, Bond Water Technologies, spoke at an industrial conference on how their customers could improve efficiencies and save money by using one of their products. Once we figured out how to convert PowerPoint presentations to video, it was then our job to figure how to best use the new tool. The new video, complete with complex animations and music, was used across multiple online and traditional marketing channels to promote the product. Why Did We Convert PowerPoint Presentations To Video? Ultimately, For Lead Generation! The video is being used the following ways... As part of a targeted email marketing campaign to thousands of customers and prospects. We added the video to our Youtube channel and optimized it so [...]

Content is King This is a re-post from Entrepreneur Magazine. To read the original article you can click here. When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire's B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey. So what exactly is content marketing? It's the creation and publication of original content -- including blog posts, case studies, white papers, videos and photos -- for the purpose of generating leads, [...]

Case Study For Business Consulting & Broadcast Revenue Strategy $3.5mm to $13mm Revenue Increase From Sales/Marketing Business Reorganization Client Challenge: This group of radio stations in Washington DC was in desperate need of sales and marketing business consulting, they had lost their focus. Revenue had dropped off dramatically over the last few years and the company was losing money on the stations. The market was very competitive and re-building the brand and trust in the market would be a challenge. Strategy/Goals: First we performed our business consulting processes and assessed the condition of the internal operation and personal. We assessed the sales staff and account list structure, we looked at marketing messaging and positioning and then we met with key clients and prospects to formulate a plan to move forward. Our goal was to grow revenue through reorganization and by creating the brand position of "Washington DC's Sports Leader". Results:  Over a 4 year period we grew revenue from $3.5mm to $13mm. That 371% increase delivered a more efficient operation and [...]

Listen To This Informative Podcast On Search Engine Optimization By Clicking On The Link Below. Click here To Listen To The Search Engine Optimization Podcast For Beginners. […]

10 Deadly Reasons Most Websites Fail This is a great article with an awesome set of slides from Hubspot on web design. You can read the entire article here but I encourage you to take the time and look at the slides below. Here's Where the Problem Lies - Website design mistakes The way we market online, and the way we build websites, hasn't evolved with the huge change in buyer behavior we've experienced over the past decade. Buyers today want to consume information when and how they want it. They want to be educated and entertained but not sold to. Instead of adjusting to this change, we stuff our websites with content no one really cares about. Or with annoying pop-ups. Or we force people to buy when they're not ready. Or we make it really difficult to find the right information. Or we focus more on SEO or making our sites look pixel-perfect than creating a delightful user experience. Website Design Mistakes info from Hubspot 10 Deadly Reasons Most [...]