Call Tracking and ROI – First of all there’s no question that call tracking works. You just need to pay attention to how you 
monitor the calls and set up the processes for improvement properly. I’m in the process of managing a campaign for one of our clients now that is having a dramatic impact on revenue, setting appointments and on closing percentages.
Call Tracking and Lead Tracking: Now you can make sure you don’t answer the phone like this…
I have managed call tracking campaigns and lead generation campaigns many times before and they deliver great return on investment. Here are the reasons call tracking works…
1. You can actually see how many phone calls you get on each marketing message and marketing channel. No more guessing if you’re getting calls. Combine that with tracking that is set up to your website and you really know what’s going on.
2. One of the big advantages with call tracking is you can listen to how phones are being answered and what prospective customers are saying. This allows you to critique how you answer the phone so you can make adjustments to what you are saying to callers and increase your closing to appointment ratios. You will also be able to hear what prospects are actually saying when they call in. You can then adjust your message to meet the callers questions and fine tune the way you answer the phones to provide better customer service and increase sales.
3. The Cost per phone line and the cost her phone call is minimal compared to the amount of money you will make closing more deals and building new relationships because of better customer service. This article captures how important measurement is and why you should use call tracking to gauge your response for all your marketing.
If you have more questions you can call me directly at 301 641 1444 I would be happy to answer any questions you have about implementing a call tracking strategy. You can also email at Jim@Btgmedia.com
Measure Your Content Marketing ROI with Call Tracking. The article below is from Content Marketing Institute
Click here to read the article
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