Cable Television and Online Advertising

Cable Television and Online Advertising Make a Strong Partnership for lead generation and branding.

To improve the effectiveness of your marketing campaigns you must practice Integrated Marketing! It is important today to make sure you connect your online message with your offline brand. All your messages should say the same thing and optimally they should work together with social media to drive on-line interactivity!

In this example we used Cable Television and Online Advertising to generate leads and drive brand awareness. We ran commercials on Comcast Spotlight Cable TV and Local Radio stations to drive leads to a call center and on-line. The integrated marketing plan included testimonials in a produced Cable TV commercials, a high profile personality driven radio campaign on News and News Talk stations. The on-air personalities successfully drove over 500 prospects on-line to receive more information. Your integrated marketing approach should use landing pages that contain special on-line discounts, a special promotional opportunity, video tutorials, social media connections and other educational information that helps the consumer make a better buying decision.

To make promotions like this even more effective you should connect all social media accounts to the promotion.

You can see some of the elements of the integrated marketing campaign below. Those elements include…

  • Cable Television and online advertising
  • Local Radio
  • Landing page.

Our Cable Television and Online Advertising campaign included the below landing page. This landing page was designed to educate replacement window prospects on the value of Renewal By Andersen windows.

Cable Television and Online Advertising a Strong Partnership

Renewal By Andersen Landing Page

 

To listen to one of the commercials you can click here.

 

To view one of the Cable TV Commercials click on an image below.

 

Landing pages with FREE downloads of relevant Content can also help drive more leads. Make sure the content is worth downloading and that the landing page is set up correctly and easy to understand. Smart companies use Landing pages with Content Marketing to gather email addresses and contact information. To find out more about landing pages, social media and integrated marketing contact us today by clicking here.