Branding and Messaging
A lot of businesses struggle to understand exactly what “branding” is.
According to Entrepreneur Encyclopedia, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.” Strong and consistent branding will give you a competitive advantage in your industry.
Your brand is everything you say you are. This includes:
- Your Website
- Logo Design
- Social Media Profiles
- Slogans
- Imaging
- Email Communication
- All Printed Materials
and so much more.
First, you need to determine your brand based on who you are, who you want to be, and who your customers perceive you to be. Then ask, how does your product fit the needs and wants of your client? For example:
“Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.” – Entrepreneur Encyclopedia
BTG Media Branding Services:
You need to understand your brand to promote it. Therefore, if you are struggling with brand identity, it is time to seek outside consultation. We can help you build a strong brand position. In addition, we can create a brand image that you can use in printed marketing materials, sales presentations, trade shows and online in social media, email marketing and on your website. For example, we can help with fonts, colors and other graphic design needs. Moreover, we can work with you on strategic messaging that represents your brand. Finally, we will ensure your brand is portrayed consistently across all mediums, online and offline.
