Jim Weiskopf

Bridge the Gap with email marketing & frequent website updates As the following infograph shows, social media for small business is slowly catching on but email marketing remains the number one tool for small business owners. The graph also shows how infrequently small business owners update their websites. We believe the key to small business sales growth lies in the following process... Communicating and sharing valuable information with your existing relationships. This is accomplished by building an email database and social connections with your existing contacts. This includes clients, prospects, vendors and partners. Then you must create valuable content to share with your audience. Content might be pictures, video, how-to guides and other information that helps your contacts perform better at their jobs. Finally that information is posted on your website and your contacts are driven to your updated web-site with email marketing, word of mouth and other social media techniques. After you review the infograph, contact us if you have questions on how you can use these strategies to grow [...]

This re-post from Social Media Examiner is a great look at how the world of small business marketing and sales is changing... Is your small business “all in” with social media? New research shows incredible opportunity for small businesses. Keep reading to discover why social media is changing small business for the better. Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. Swiftly Changing Landscape Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates. The following 26 stats should impress upon you the importance of developing a social media strategy for your business. #1: There are now more than 800 million active Facebook users, with over 200 million added in 2011. Notice the growth trend traced by Ben Foster. Click here to read more.....

Was Your Website Created Or Last Updated When MySpace Was Popular? It's Time For A Change! After you watch the video contact us by clicking here, email us at info@btgmedia.com or call (301) 337-8135. To watch the video on a full screen click on the small screen image at the bottom of the window between the volume and Screenr logo.     Today's business websites have evolved beyond what used to be the on-line version of a good brochure. The fact that new technologies have emerged to allow businesses to interact with their customers and prospects more effectively has allowed marketers to implement new and more efficient programs to brand their businesses, educate their customers and intrigue their prospects in ways previously unavailable. But the overriding notion among many small business owners is that the costs for website design and strategy implementation are prohibitive, leading them to stick with the old web designs while missing out on the opportunities available to them. That is simply not the case and there are [...]

This is a great short video on branding. It is well worth the three minutes to watch. The world of branding has changed dramatically over the years. Today you have many places to choose from to showcase your brand. You are in control of your brand but you need to choose carefully and make sure you are communicating the right message to the right people. Get it right and you will succeed. Building a brand is a process and does not happen over night. The video is from from University of East Anglia.

This online marketing infograph from unbounce gives you a great look at how to use online marketing tools like email marketing, ppc, seo, content marketing, analytics, lead gen and social media. It shows how all marketing today drives your audience into your website landing pages.       Unbounce – The DIY Landing Page Platform    

Cable Television and Online Advertising Cable Television and Online Advertising Make a Strong Partnership for lead generation and branding. To improve the effectiveness of your marketing campaigns you must practice Integrated Marketing! It is important today to make sure you connect your online message with your offline brand. All your messages should say the same thing and optimally they should work together with social media to drive on-line interactivity! In this example we used Cable Television and Online Advertising to generate leads and drive brand awareness. We ran commercials on Comcast Spotlight Cable TV and Local Radio stations to drive leads to a call center and on-line. The integrated marketing plan included testimonials in a produced Cable TV commercials, a high profile personality driven radio campaign on News and News Talk stations. The on-air personalities successfully drove over 500 prospects on-line to receive more information. Your integrated marketing approach should use landing pages that contain special on-line discounts, a special promotional opportunity, video tutorials, social media connections and other educational information [...]

Improve the effectiveness of your marketing campaigns! Use Broadcast Media, Personalities and Landing Pages together to drive on-line interactivity! In this example we ran commercials on local radio stations to drive leads to a call center and on-line. To listen to one of the commercials you can click here. The below landing page was designed to educate replacement window prospects on the value of Renewal By Andersen windows. We ran a high profile personality driven radio campaign on News and News Talk stations. The on-air personalities successfully drove over 500 prospects on-line to receive more information. Successful landing pages might contain special on-line discounts, a special promotional opportunity, video tutorials or other educational information that helps the consumer make a better buying decision. Let us know if you have questions on how to turn your media campaign into an interactive tool to communicate with your target audience. Over the years we have successfully used over-the-air media to drive consumer behavior on-line. Radio commercials, TV/Cable messages, print ads and direct mail messages [...]