Enter the Hybrid Marketer: Where Mad Men Meet Tech Nerds. This is a great article on how agencies and marketers need to think. As quoted in the article, ” The 21st-century ad isn’t something to be looked at, it’s something to be used”. Things are changing quickly and you need to work with a team of people that understand how emerging media and traditional media should work together. If you don’t…you will fall behind. http://adage.com/digitalnext/post.php?article_id=139329